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PURL bedeutet Personal Uniform Resource Locator oder einfach: Ihre persönliche Adresse im World Wide Web.

PURL-Personalised Websites and Microsites

It is easier than you think. Send a personalised mail to your customer. And than add the ability to response on different channels. One channel would be the internet. The customer gets his own personalised webpage where he can responed on your mail. Another channel would be a personalised microsite for his mobile communicator. Our he can react via SMS. Have you seen something like this before? If the answer is no, just take a look.


Our own experiences but also international case studies have shown, that the use of personalised webpages (PURL) and individual one-to-one (1:1) mailings can raise the response up to 500%.


Sound interesting ? Contact: info@traffic-bs.de